Written by: Alex Green
Kanye West revealed the cover art for his new album Yeezus on Twitter yesterday (May 31) and the big reveal was nothing short of anti-climactic.
It seems that West’s strategy for an album cover this time around is to have no album cover at all. Instead, Yeezus will arrive in stores in a clear case with a red sticker in the corner that has the album’s name handwritten on it. Although some see this as a bold and artistic move–one that suggests a minimalist approach to the medium–others are criticiizing the effort (or the lack thereof) as just plain lazy.
A few weeks ago when word got out that the album’s title was to be Yeezus, several sources, apparently from West’s camp, suggested that the cover would feature West nailed to a cross. However, this is not to be the case. In fact, West’s pal DJ Semtex posted the non-album cover on his blog, telling everyone to forget, “…everything else you have seen, this is the official artwork. No cover, no booklet, just a sticker on the reverse of the package with the tracklist.”
But perhaps more officially, West has posted the artwork on his official web site.
In other words, what you see is what you get.
Or, in this case, what you don’t see is exactly what you get.