It’s a good thing Disney is a massive company that can survive box office bombs because the one that’s just detonated is a big one.

Alice Through the Looking Glass, which is a take on Lewis Carroll that’s as lysergic as it is campy, failed to resonate with…anybody.

Reviled by critics and ultimately blasted on Rotten Tomatoes, where it garnered well below a 30% popular rating, the sequel landed 70% off of the receipts for the Tim Burton-directed 2010 film Alice In Wonderland.

While Burton’s film took in $116  million its first weekend, Alice Through The Looking Glass is projected to gross a meagre $28 million.

The film was expected to open with close to $60 million.

Directed by James Bobin (The Muppets), Alice is rumored to have a production cost close to $200 million.

Even with its star-power–Johnny Depp, Anne Hathaway and Sacha Baron-Cohen–the movie was a domestic failure.

The bright side is that it’s faring well in China and Latin America.